If you’re looking to grow your audience, guest blogging is a great way. By writing for other blogs and your own, you can build your brand and expand your audience at the same time.
But if you don’t have an effective process for doing it, guest blogging can become a time-consuming burden that doesn’t bring enough value to make it worthwhile. Here are THREE ways to make sure you’re getting the most out of the effort you put into building your presence on other blogs:
1.Build Relationships Before Pitching a Post
Bloggers are people, too, and they’ll be more likely to say yes to your pitch if you’ve been careful to get to know them a little bit first. Emily Bennington, the author of Effective Networking for Professional Success, suggests reaching out on social media and interacting with them in some way before asking to guest blog on their site. You can even ask the blogger a question or share an article they’ve written with “I found this helpful” or “I learned a lot from this article.” Doing so will help you build a rapport with them and make pitching your post less awkward.
2. Don’t Be Afraid to Suggest Topics—Bloggers Need Ideas
If you want to impress the blogger, you can suggest an idea for their blog that will benefit both of you. I know writers who are always looking for great ideas from other writers and marketers—it’s not always easy coming up with new content every week! Try coming up with something unique that could be useful for their audience and that would give you a chance to demonstrate your expertise in the field.
3. Share Your Best Material
Sharing your best material is essential for establishing credibility, but it’s also an effective way to get more of your work out there. Even if you don’t have a lot of experience with guest blogging, you should share the best content. It could be something you wrote when you were just starting as a writer, but it doesn’t matter because it was the best thing you’ve done so far—and that’s okay!
If you’ve been blogging for a while, try choosing two or three pieces that represent the best work you’ve done so far. For example, one post might highlight your ability to convey information entertainingly; another might demonstrate how well-researched and specific your posts are. The last one might show off your skills in creating visually appealing posts (think images).
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